Bambang $ Hadi

It’s a simple fact of life that most people are lazy.

We try to achieve things in life with the minimum of

effort. When it comes to generating traffic to

websites, why should we suspect people will be any

different? They aren’t.

A whole industry has grown around the desire to get

lots of traffic to websites quickly and for free. The

truth of the matter though is that most of this

traffic is simply not quality, targetted traffic that

is genuinely interested in the contents of the

websites they’re visiting. Often it is other internet

marketers using these methods to try and get traffic

to their own websites rather than being interested in

the content of others.

Targetted, quality traffic comes from people actively

searching the web or from Web 2.0 sites where groups

of targetted people hang out. Getting your site

noticed when people search the web using search

engines is either; free and difficult for the natural

search results, or easy & expensive for Pay Per Click.

It is still a website owner’s main ambition to get in

the top natural search results for their main

keywords, or at least for a number of their long-tail

keywords. To achieve this needs genuinely unique,

keyword targeted content on the websites and also out

on the net in places such as blogs and article

directories.

The key terms here are ‘unique’ and ‘keyword

targeted’. For too long people have used duplicate

content or tried to spin public label rights content

to save time. This has resulted in some shockingly bad

content all over the internet and at last search

engines are cracking down on this. Content that is

less than 30% different from other content online is

currently considered duplicate. Only the original

content (or the content the search engines believe to

be the original) will have value. There is no reason

to suspect that the search engines won’t raise this

originality threshold further in the future to further

improve standards.

If you need results on today’s net, you must have

genuinely unique keyword targeted content both on your

site and in blogs and in articles with related,

keyword targeted backlinks to your site. For content

to be considered unique it must be at least 30%

different to other content online. Expect this

percentage to rise and work on at least 50% different

to be on the safe side.

The more content you can create and get out there that

includes as many of your keywords as possible, the

better your results will be. Consistency in producing

high quality content and backlinks brings results both

in site ranking and free internet traffic from the

search engines.