The Google Sandbox Effect was coined by a few Internet
marketers to describe a new rule that Google has put in place,
with regards to ranking new websites. Google puts you in the
sandbox if you have a new site. You stay in this sandbox,
until Google decides your site has matured enough; then lets
you come out and play with all of the others.
It does not matter how great your new website is, or how
optimized it is. In fact, your website might have all the
makings to become topped rank in your niche, but this will not
happen until Google lets you out of their sandbox.
The general feeling is, new sites do not leave the sandbox for
a few months. Some says, up to six months and possibly up to 8
months.
Google has not come out with any officials statements about
this imposed delay; they have placed on new sites. Google
employee has all but came out and admitted to this practice,
but stop short of official statements. SEO experts and long
time Internet marketers have more than enough evidence to
support the sandbox effect as being real. This is no Internet
myth.
At many of the Internet marketing forums that are available
online, many marketer’s posts express this desperation of
feeling lost and at a standstill. Not being able to overcome
Google’s sandbox effect has crippled the way a lot of people
do business, using Google as a means to generate traffic.
Google’s reasons for aging a site, before giving it the same
fair treatment as it’s more established sites, is a measure to
stop the blackhat tactics from making their search engine
irrelevant.
With so many practices, such as creation of duplicate content,
keyword stuffing, and bulk buying of links to reach top Google
ranking; these blackhat practices tend to compromise Google’s
integrity as a search engine, which people can depend on for
their relevant searches.
There are some methods that others have resorted to, in order
to minimize the sandbox effect.
One sure fire method for bypassing the sandbox entirely, is to
pay Google for the service. Use AdWords, their PPC, pay per
click advertising program. As a new site owner, you can get
instant exposure on Google by using their AdWord program.
Using their PPC program will also gain your site exposure on
other search engines.
As mentioned, you do have to pay for this PPC service, yet it
does take care of sandbox effect. PPC is not an option to just
jump head first into, unless you are familiar with AdWords. As
with any program, there are strategies to consider when
choosing your keywords. Play the AdWord game correctly and you
could very well have a nice return on your PPC investment.
Alright, so Google will not allow you to jump high in their
search engine ranks for awhile. There are other search engines
that people use on the Internet with regularity.
It would be to your advantage to concentrate your efforts over
at Yahoo, MSN, Ask Jeeves and many other directories you can
take advantage of. Just because Google is the most popular of
the engines, does not mean you have to close up shop. These
other directories and search engines are invaluable to your
new websites campaign, like never before. Both MSN and Yahoo
are very fast at updating content and including fresh new
sites in their directories.
Another tried in true method is an old practice to gain
traffic. Link exchange has never died and never will. Finding
other relevant sites to your own, to swap links with, will
always help your site get target traffic. Be on the lookout
for more established sites to exchange links with. You might
end up at the bottom of their referral link page, but if that
site is getting heavy traffic, you will see some of it come
your way.
In conclusion, there are other methods some are using to get
around the sandbox effect, which Google has imposed. They are
tactics that fall into the blackhat arena and will not be
covered here. There are other online resources that will tell
you how they are used.
The best campaign for a new website to gain exposure and
traffic is a combination of link exchange methods and
submission to several different search engine directories;
even Google. By doing this you can help ensure that you Earn
Money From Home with your internet business. If nothing else,
you can wait until Google lets your site out of jail and work
the other search engine directories, while waiting. Actually,
the idea is not to wait, but start working your campaign now.
