Bambang $ Hadi

The Google Sandbox Effect was coined by a few Internet

marketers to describe a new rule that Google has put in place,

with regards to ranking new websites. Google puts you in the

sandbox if you have a new site. You stay in this sandbox,

until Google decides your site has matured enough; then lets

you come out and play with all of the others.

It does not matter how great your new website is, or how

optimized it is. In fact, your website might have all the

makings to become topped rank in your niche, but this will not

happen until Google lets you out of their sandbox.

The general feeling is, new sites do not leave the sandbox for

a few months. Some says, up to six months and possibly up to 8

months.

Google has not come out with any officials statements about

this imposed delay; they have placed on new sites. Google

employee has all but came out and admitted to this practice,

but stop short of official statements. SEO experts and long

time Internet marketers have more than enough evidence to

support the sandbox effect as being real. This is no Internet

myth.

At many of the Internet marketing forums that are available

online, many marketer’s posts express this desperation of

feeling lost and at a standstill. Not being able to overcome

Google’s sandbox effect has crippled the way a lot of people

do business, using Google as a means to generate traffic.

Google’s reasons for aging a site, before giving it the same

fair treatment as it’s more established sites, is a measure to

stop the blackhat tactics from making their search engine

irrelevant.

With so many practices, such as creation of duplicate content,

keyword stuffing, and bulk buying of links to reach top Google

ranking; these blackhat practices tend to compromise Google’s

integrity as a search engine, which people can depend on for

their relevant searches.

There are some methods that others have resorted to, in order

to minimize the sandbox effect.

One sure fire method for bypassing the sandbox entirely, is to

pay Google for the service. Use AdWords, their PPC, pay per

click advertising program. As a new site owner, you can get

instant exposure on Google by using their AdWord program.

Using their PPC program will also gain your site exposure on

other search engines.

As mentioned, you do have to pay for this PPC service, yet it

does take care of sandbox effect. PPC is not an option to just

jump head first into, unless you are familiar with AdWords. As

with any program, there are strategies to consider when

choosing your keywords. Play the AdWord game correctly and you

could very well have a nice return on your PPC investment.

Alright, so Google will not allow you to jump high in their

search engine ranks for awhile. There are other search engines

that people use on the Internet with regularity.

It would be to your advantage to concentrate your efforts over

at Yahoo, MSN, Ask Jeeves and many other directories you can

take advantage of. Just because Google is the most popular of

the engines, does not mean you have to close up shop. These

other directories and search engines are invaluable to your

new websites campaign, like never before. Both MSN and Yahoo

are very fast at updating content and including fresh new

sites in their directories.

Another tried in true method is an old practice to gain

traffic. Link exchange has never died and never will. Finding

other relevant sites to your own, to swap links with, will

always help your site get target traffic. Be on the lookout

for more established sites to exchange links with. You might

end up at the bottom of their referral link page, but if that

site is getting heavy traffic, you will see some of it come

your way.

In conclusion, there are other methods some are using to get

around the sandbox effect, which Google has imposed. They are

tactics that fall into the blackhat arena and will not be

covered here. There are other online resources that will tell

you how they are used.

The best campaign for a new website to gain exposure and

traffic is a combination of link exchange methods and

submission to several different search engine directories;

even Google. By doing this you can help ensure that you Earn

Money From Home with your internet business. If nothing else,

you can wait until Google lets your site out of jail and work

the other search engine directories, while waiting. Actually,

the idea is not to wait, but start working your campaign now.