Bambang $ Hadi

Google’s AdSense program is one of the best, if not the best,

revenue programs for web site managers. While the program has

certainly created wealth for many site owners, there are

opportunities for you to increase your wealth if you follow

these important strategies.

1. Increase Your Content. A small 8-10 page site can generate

AdSense revenue particularly if the information is up to date

and the site is well maintained. A better option: increase your

site’s size by at least tenfold and include AdSense ads on

those pages as well. So, you’re not a writer? Don’t let that

stop you! There are plenty of article submission sites on the

internet which will allow for you to take their content and

include it on your site as long as all the links listed within

the article remain in place.

2. Experiment With Ad Placement. Ads that are clean, borderless

and above the fold of the screen are certain to get noticed.

Google has some wonderful tips on their site outlining the best

strategies for ad placement; incorporate their suggestions and

your revenue will increase.

3. Wrap Your Article. Your ads can appear right in the middle

of your article [actually, to the left or to the right of it]

and the text of the article will wrap around your ad. Guess

what? Because Google does such a superb job of serving relevant

ads, your readers will notice that the ads served match your

content. They will click for more information it they notice

the ad.

4. Declutter Your Site. An overcrowded page will look too busy,

distract your readers, and cause them to move on without

clicking on your ads. Make your site as visually appealing as

possible; use Verdana or Arial as your fonts, black or navy as

the font colors, size your fonts appropriately. Have your ad

match your page color, omit borders, and go for a clean look.

5. Use Channels. Google has this to say about channels:

Channels provide you with a way to view detailed reporting

about the performance of your pages. By assigning a channel to

any combination of pages, you can track a variety of metrics

across your sites. Track your leaderboard performance versus

the performance of your towers, or compare your motorcycle

pages to your automobile pages, by assigning each group of

pages to a specific channel and comparing results in your

custom channel reports. You can even assign a channel to each

of your separate domains, to see where your clicks are coming

from.

Naturally, by utilizing channels you will learn the specific

amount of income generated by each page and then be able to

adjust your pages accordingly.

6. Include High Paying Keywords. Some keywords pay more than

others, much more in fact. You may be generating steady income,

but at a nickel or dime a click that does not translate into

much money. Learn which words pay more and include content

containing those words.

AdSense revenue can vary greatly from month to month and you

will even hear stories of people making a living off of

Adsense. You can, but you need to do plenty of work by building

a site that is relevant, AdSense popular, and loaded with

content.