Keyword Research - 3 Dynamite Tactics For Uncovering
May 30, 2008 adwords No Commentsif you want to lower your costs per keyword and increase
your return on investment, you must learn how to find
keywords which your competitors aren’t using currently. If
you can find just a few of these untapped keywords, you
will pay less than your competitors, while driving really
targeted traffic to your website. Here’s 3 dynamite tactics
for creating an arsenal of profitable untapped keywords:
Dynamite Tactic #1: The Thesaurus
Go to the online thesaurus, grab your current keyword list
and just plug them in there. You’ll generate dozens of
variations for many of your keywords. This is a really easy
way to increase the size of your keyword list and really
find untapped keywords.
Dynamite Tactic #2: Use A Paid Software
Let’s face it, free software are free for a reason. They
don’t give you all the features you need to succeed. If you
want to make more money on pay per click marketing, you’ve
got to spend more money on the tools. Get a piece of
software such as Keyword Elite or AdWord Analyzer; these
two software tools are really useful for generating quality
keywords which increase your ROI massively.
Dynamite Tactic #3: Online Encyclopedias
Go to an online encyclopedia like Wikipedia and search for
your niche. Read the article. Chances are, you’ll find some
keywords in your industry that you didn’t think of before.
Will these bring you more traffic? Maybe, maybe not. But
most likely, you will find a few keywords that will
increase your profitability. And these are keywords that
your competitors probably aren’t using.
