Bambang $ Hadi

AdSense advertisement blending is somewhat of an art. Many

successful AdSense publishers will tell you that their websites

and blogs generated more income when they took the time to

blend their units into their pages.

Today, it seems that the vast majority of Web surfers have

conditioned themselves not to click on anything that resembles

blatant Adsense advertising. By blending your advertisement

units in your web pages, you are increasing the chances that

your visitors will click on them believing that they are part

of the content.

In the past, some of the most common Adsense locations have

been, either the top or bottom of a page or at one side . They

are so common; in fact, statistics show that even when these

advertisement units display very relevant ads, visitors will

not click through. This is commonly known as ‘ad blindness’.

Many webmasters have found some degree of success by placing

advertisement units directly before the first paragraph, of

each article or page. The theory behind this success is that

readers will notice relevant ads, while they are searching for

the beginning of your text.

Another blending method that has proved to be successful is

placing the largest rectangular unit between paragraphs. These

spaced out units give readers the opportunity to pause between

each thought that the article or page is trying to convey.

This is actually the same method used in television

advertising. No doubt, you are familiar with the success of

commercials. Just as television advertisers sell their products

during program pauses, your goal is to generate Adsense income

because of a pause, with your text.

Probably the most obvious way to blend your ad units is to

change the background and border color of your advertisement to

the same color as the location where the ad unit will be

placed. Doing so, makes it seem more like the advertisements

are part of your actual content

You may even want to experiment using these methods together.

Like any other type of advertising with a lot of the success,

is due to experimenting and trial and error. You can begin by

testing out certain format for two weeks and see how it goes

before further tweaks are implemented.

It is important to remember that success with Adsense program

will not happen overnight. Take the time to try several methods

of advertisement blending, because in the long run it is

definitely worth the effort and dedication.